Jewellery by Design is a family owned business that is built on a foundation of quality, exceptional customer service and the very best in jewellery design and creation. Their marketing and advertising has always had a strong visual element to celebrate the true beauty of their products.
Working with the brand for a few years allowed us to establish a strong look and feel with their branding however we needed to capture a point of difference in a crowded industry locally. Become the Face of JBD was a campaign established to do just that. Run across print, social media and radio media platforms we went on the search for local aspiring models to become the brand ambassadors for JBD. Model selections took place across a variety of age groups and the finalists were put to a public vote as well as a third party. The winners were selected and took part in a 2 day fashion photo shoot with styling, hair, make up and catering all project managed through The Marketing Factory. The campaign was a huge success and today the brand achieves incredible market cut through with their eye catching imagery with a difference.