When Alex and James first established Fratello Coffee they came to us wanting a logo to make them look like a franchise. They wanted something funky, contemporary and bright.
We took the brief and working with their unique business name we created their own font and style. As a small business, they need to be conscious of the costs involved in reproduction. We took this into consideration also, ensuring economical options would be available for them to reproduce this logo in signage, stationery, uniform embroidery, merchandise and packaging. The finished product is easily recognisable in small and large formats and represents their brand essence.