Project Description
When Stadiums Queensland secured 1300SMILES as the naming rights sponsor for the stadium in Townsville, they engaged us to re-brand the stadium and turn it into 1300SMILES Stadium.
We worked with 1300SMILES and Stadiums Queensland to design, produce and install new signage at the stadium. The impact of such a powerful clean logo and great colour palette allowed us to be bold, bright, simple and ultimately effective. The signage has been designed to work well from a distance, up close and also on television where the main audience numbers are present.
