Magazine Masters
Continuing on our celebration of showcasing our team’s achievements, in this edition we highlight how we think outside the box and present new ideas to clients they never considered.
The brief:
Re-design our current communication brochure
The Cowboys Leagues Club is the social home to the NRL Toyota Cowboys and NBL Townsville Crocodiles. The Cowboys Leagues Club prides itself on its role within the community and the support it provides organisations across a broad range of categories including sporting, charitable, service and education.
Their aim was to develop a communication piece that would include engaging editorial, with some great articles, updates on the sporting clubs, as well as promotions of their varied events and dining options available. Their original multi-page brochure was an envelope size which was distributed through Australia Post directly to members.
The club was interested in creating a communication piece that not only appealed to members, but also the broader community and lifted the profile of Cowboys Leagues Club. The client engaged the services of The Marketing Factory to assist with launching a new concept to help them achieve their goal of updating their current ‘look’. The Marketing Factory proposed with the idea of launching Cowboys Leagues Club’s very own magazine as well as pitching a refreshed name, logo, design and style.
The process:
Momentum Magazine Launch
Understanding that we needed to develop a totally new look for their communication brochure our team developed the design and page layout of a 20-page magazine, with the title Momentum Magazine. The name of this piece was particularly important, to ensure it was a reflection of Cowboys Leagues Club and also is a direct correlation between the club and football. Momentum was created to be a stand-alone brand that is engaging, informative and personable and something that Cowboys Leagues Club can be very proud of.
It is also very different to what any other club or restaurant is currently providing as a promotional marketing tool. At The Marketing Factory we like to push the barriers of brand identity, ensuring that no matter what business you are in, you always stand out from the crowd. Since the initial launch of Momentum in January 2014 it has received some exceptional feedback from club members, the wider community and supporters. It has also recently increased its distribution to 30,000. Published quarterly, Momentum retains a shelf life so that you are always up to date with what is happening at Cowboys Leagues Club.
The result:
“Seeing our new magazine come to life was exciting. With the club undergoing a substantial redevelopment, we wanted to revitalise our previous booklet into something really special that would engage with our readers. The Marketing Factory brought our vision to life with Momentum and we couldn’t be happier with the end result.
Momentum is a great publication that connects with our patrons and guests, highlighting all the benefits, promotions and stories that our celebrated club has to offer. We never imagined having our own magazine, but thanks to the expertise and knowledge of The Marketing Factory it became a possibility.
With each edition they bring fresh ideas, proficiency and the results we desire. They even successfully sell our advertising space for us. Feedback from our readers has been nothing but positive and we look forward to continuing the ‘Momentum’ with our magazine and The Marketing Factory.”
Clint Williams
General Manager
Cowboys Leagues Club
Like what you see? Let us know on our Facebook page. We would love to hear your thoughts and experiences if you have embarked on a similar journey with your business or know someone that has.
