Getting it right from the start: Nail Envy by Elle
Setting up a new business is an exciting adventure, but can also be daunting with initial cost outlays and ensuring you get things right from the start. The best advice we can offer is that new business owners take the time to create a brand that will represent the professional image they would like create and attract the right customers. Let’s take a look at Nail Envy By Elle for example;
Case Study: Nail Envy By Elle
The brief:
A full-time employed, busy mum of two created a new business in Nail Envy by Elle. She wanted to ensure that even though her love of nails and catching up with friends was a hobby, that she also presented a professional image. As a consumer herself of retail products and services, she knew which brands she was more inclined to use and understood the driving forces behind her purchasing decisions. She was very certain that if she was going to embark on this new business journey, no matter what the size or price point, it needed to reflect a high level offering. With a trading name registered, business plan drafted, we met with the owner to ensure we captured all the elements and experience she was looking for in her brand and business. While the owner knew what she wanted, she gave our team the creative licence to develop a unique brand that would feature across her logo, stationery and social media.
The process:
Meeting with a client face-to-face is something our designers enjoy, as we get to know them on a more engaging level and create something that not only suits their business goals, but their personality. As this new business was to be one that was delivered by only one person, it was imperative that we matched the brand to the owner to strengthen the relationship between the business brand, the owner and the service delivery. Representing a brand that you don’t feel connected to is not ideal and this is one huge advantage of working with a local team, rather than dealing with a supplier over the internet, email or phone.
Logo concepts were presented, refined and then finalised quickly, without hassle. Stationery was designed and printed and as an added extra. Our team took things a step further and created a unique nail board for the client to showcase finished products. This not only exceeded the client’s expectations, it completed the look the client was so passionate about. We have recently been informed that this logo development has been named as a state finalist at the 2015 Queensland Multi Media Awards.
The result:
“I approached The Marketing Factory to develop a look for my new business venture as they presented a professional image themselves and one I could trust. I was more than impressed with the marketing experience I received from the entire team at The Marketing Factory.
The development of my brand, the logo design (which I love) and the quality of all the items delivered was a touch above the rest. Starting up this business from home while on maternity leave, I couldn’t have asked for more from their team by means of support. Their team have even become returning clients of mine, which further cements our relationship.
My name and logo is out there – thank you to The Marketing Factory!”
Carissa Johnstone
Owner
Nail Envy by Elle
