A client’s journey

We’re all about delivering results here at The Marketing Factory and think it’s time we shared some of our team’s achievements. Over the next few editions of Success Business Magazine, we are going to be showcasing through a series of case studies, some of our proudest moments.

Clients employ The Marketing Factory for a variety of reasons. We fine tune brands, assemble campaigns, build presence, polish images and produce results. And we do this through an always evolving list of services thanks to the amazing technological world we live in. We can deliver just about anything and we’re proud of it.

When we are first engaged by clients we let you do the talking. Tell us about your business, what stage your business is at and what you are looking to achieve. After we have captured your needs and wants, we head off and create a personality that represents your business and connect it with your target market.

Case Study: Rebranding

The brief:

To set the business apart from its competitors.

Two local established businesses, NQ Pest Management and Townsville Building and Pest Management have been operating in the Townsville region for the past nine years. They wanted to amalgamate both brands and freshen up their existing looks.  The client engaged the services of The Marketing Factory to assist with logo development, stationery design, social media, marketing collateral, signage, uniforms and website development.

The process:

Launch the new brand: Castle Property Inspections and Pest Management.

Through a collaborative approach, our team created a unique brand that was easily identifiable within their industry, while still retaining a link to their previous brand through the use of existing logo colours. When rebranding a business, our team is conscious of holding onto any brand integrity that exists, while developing a new look that matches the business vision.

The result:

“We love our new brand, with a big thanks to The Marketing Factory. We wanted to bring the two sides of our business together effectively, and The Marketing Factory has done this so professionally and seemingly effortlessly. They are handling everything from business cards and a website to new signage for the cars and business shirts. The feedback from our clients and colleagues has been fabulous and we really look forward to growing our business with this brand. We are so impressed with the quality of service from The Marketing Factory and are very happy to recommend them to other potential clients.”

Simon and Charmaine Read,
Castle Property Inspections and Pest Management