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The big tips for 2018

The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,

Event coordination with a marketing eye

Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
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In an instant

If you struggle to find the time for social media in your business but really want to be seen online, then Instagram just might be your answer! As the name suggests, Instagram works instantly, and is a social networking tool that allows users to share photos and videos taken from a
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Who am I?

Seems like a simple enough question to answer, but it often leaves business owners and managers fumbling for words. Understanding who you are and what makes your business truly unique can open up a world of opportunities. And just like a clear vision keeps your team heading in the right
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A Client’s Journey: Intelligent Business Solutions

Continuing our celebration of showcasing our team’s achievements, in this edition we highlight how we think outside the box and present ideas to clients they have never considered. Case Study: Intelligent Business Solutions The brief: Intelligent Business Solutions approached The Marketing Factory when the business founder made the brave decision to leave her

Where is Australian Marketing going?

The Australian Marketing Institute recently conducted research based on the future outlook for the marketing industry. They formulated a survey that was run online and is based on 259 responses from senior marketers.  The survey was administered in December 2012 and is the fourth annual Senior Marketers Monitor conducted by
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How’s your findability?

Ok so before you go and look up a dictionary to see whether this word exists, treat me to a few more minutes of your time… I thought this word was the best possible describer of a crucial part of business survival and one every owner should ask “is my
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Don’t Blend In

You can easily remember what the geeky kid wore at school. The clothes they wore, the way they styled their hair (or lack of styling). But how many of us can remember what the majority of kids wore? Was it memorable, or was it similar to what we ourselves were
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The future of retail

Long gone are the days of air conditioned shopping malls being the empire of retail and the way we shop. Now retailers are fighting for ways to benefit from the dominance of online shopping and reclaim their space. Retailers who have invested in technology are seeing immediate results, with launching
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