It’s fair enough to say that North Queenslanders have had our fair share of tough times. Now, with a global pandemic upon us, we appreciate that everyone has been busy reviewing their business activities, including marketing. In times like this it can be tempting to take the defeated road and
If you are looking for some inspiration to elevate your business’ image this year, our team has gathered together our creative energy, along with a few outlandish predictions to what might be on trend and eye catching right now.
Over the past decade we have seen a heavy use of script,
By now, most of us have a pretty good understanding of social media and how it works. You possibly even have multiple social media profiles active for your business. But how many businesses out there have an actual strategy and stop to think, 'why am I posting and what do
Without customers, businesses wouldn’t exist, which is why we should value and respect them.
Your customers want to feel connected or aligned with your business and once you create this wonderful connection, they are more likely to recommend you to others. Retaining your customers comes down to loyalty and regular communication.
It’s the age-old debate isn’t it? Do you give the person with qualifications the gig over the person with the runs on the board and a wealth of experience?
I know what you’re thinking, go with experience right? But experience doesn’t always equal performance. It is actually possible to do the
In 2016, we wrote about the power of video marketing and how it was on the rise. Now in 2019, video continues to grow and dominates the shopping experience. And here are some interesting statistics; almost 50% of web users look for a video before visiting a store, says Google.
With the marketing landscape constantly changing, it’s difficult to predict what might happen next. That said, what marketers look for is trends and patterns of behaviour and pay particular attention to areas seeing growth. As advances in technology continue to rule our data driven world, here are a few hot
Create a business page on the platforms you like, link all your social accounts up to Hootsuite or similar, start scheduling posts, setup automatic message replies and bam! People start engaging and sharing your content.
Well that was great… a few years ago when every post would reach most of your
In a world filled with disruption, are you standing out from all the other options out there and receiving your share of the pie, or is your business missing out? If you are worried about the increase of competition within your industry now, then look out, because within the next
We are all hearing how the digital world has changed so many industries and how businesses are forced to go about business in new and innovative ways simply to survive. Well, the digital world has surely hit our industry, the marketing industry and like never before in our teams’ career
Trust is the foundation of every relationship. It’s hard to build, hard to hold and even when you have it, trust does not always last. This is especially true for customers’ relationships with your business.
Just like an initiation ceremony, customers aren’t going to commit long-term to be a part of
The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,
Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
If you struggle to find the time for social media in your business but really want to be seen online, then Instagram just might be your answer!
As the name suggests, Instagram works instantly, and is a social networking tool that allows users to share photos and videos taken from a
With the number of signs we are faced with each day, it is easy to take for granted their effectiveness, until we are actually looking for one. Can you recall a time when you were that person holding up traffic simply trying to find a business? I think we have
Seems like a simple enough question to answer, but it often leaves business owners and managers fumbling for words. Understanding who you are and what makes your business truly unique can open up a world of opportunities. And just like a clear vision keeps your team heading in the right
When it comes to getting people’s attention, video is where it’s at! The statistics speak for themselves; by 2017 up to 70% of all consumer internet traffic will be video and 50% of this will be shared and engaged with. Can you believe it? Yes, believe it! It’s already happening
#BuzzTMF
Every day, our team of marketers and creatives make it our business to create defining moments for our clients and have now decided to expand our offering. It has been our desire to use our combined talents to assist as many businesses as possible and now we are proud to
For most businesses, if you don’t have an online presence today, you simply don’t exist. Well, that is in the eye of your potential customers. Statistics show that more and more people are making purchasing decisions online. They are researching websites, Facebook, Instagram, YouTube and comparing your offer, against your
As Brand Manager for The Marketing Factory, Tracey is passionate about delivering solutions for business and developing long-term relationships with her clients.
It’s true, every business needs goals to strive towards. The more goals set, the more results achieved. The more a team is actively involved in creating and developing business
Setting up a new business is an exciting adventure, but can also be daunting with initial cost outlays and ensuring you get things right from the start. The best advice we can offer is that new business owners take the time to create a brand that will represent the professional
Continuing our celebration of showcasing our team’s achievements, in this edition we highlight how we think outside the box and present ideas to clients they have never considered.
Case Study: Intelligent Business Solutions
The brief:
Intelligent Business Solutions approached The Marketing Factory when the business founder made the brave decision to leave her
At The Marketing Factory we work to position our clients as leaders within their field through creative campaigns. It doesn’t require a large budget to get great results! Let’s take a look at KLP Family Law for example;
Case Study: Positioning your brand / Marketing with a difference
The brief:
I have worked
Continuing on our celebration of showcasing our team's achievements, in this edition we highlight how we think outside the box and present new ideas to clients they never considered.
The brief:
Re-design our current communication brochure
The Cowboys Leagues Club is the social home to the NRL Toyota Cowboys and NBL Townsville Crocodiles.
We’re all about delivering results here at The Marketing Factory and think it’s time we shared some of our team’s achievements. Over the next few editions of Success Business Magazine, we are going to be showcasing through a series of case studies, some of our proudest moments.
Clients employ The Marketing
Today, companies that continue to perform well know their target market. They send the right message to the right people at the right time. If you’ve just started out in business, you’ve obviously made the first step in creating a unique product or service that is ready to be marketed
How many of you have purchased something online from a company that operates outside of our region or even overseas? Don’t feel bad, most of us have.
Through networks and social media platforms we are exposed to online opportunities every day, taking money away from our region. Going local does not
The Australian Marketing Institute recently conducted research based on the future outlook for the marketing industry. They formulated a survey that was run online and is based on 259 responses from senior marketers. The survey was administered in December 2012 and is the fourth annual Senior Marketers Monitor conducted by
Ok so before you go and look up a dictionary to see whether this word exists, treat me to a few more minutes of your time… I thought this word was the best possible describer of a crucial part of business survival and one every owner should ask “is my
You can easily remember what the geeky kid wore at school. The clothes they wore, the way they styled their hair (or lack of styling). But how many of us can remember what the majority of kids wore? Was it memorable, or was it similar to what we ourselves were
Long gone are the days of air conditioned shopping malls being the empire of retail and the way we shop. Now retailers are fighting for ways to benefit from the dominance of online shopping and reclaim their space. Retailers who have invested in technology are seeing immediate results, with launching
The Cowboys Leagues Club were recently awarded a National Savour Award for the Best Restaurant in a Pub, Club or Tavern in Australia – quite an achievement for the local area.
They enlisted The Marketing Factory’s help to showcase this and increase awareness. We created a range of collateral including promotional
