Without customers, businesses wouldn’t exist. But not all customers are created equal! Did you know, it costs up to seven times more to acquire a new customer than it does to retain an existing customer? It makes good business sense then to actively build your customer loyalty. Strong customer loyalty
How do you stand out from your competitors in a saturated market? The ticket to making your brand known to your customers is a strategic marketing plan that understands your business, brand, customer, market and your unique selling position.
Competition is everywhere, in every industry. With Gen Y and Gen Z’s
The world we are operating business in currently exists to chase clicks, likes and comments like some crazy digital hunt! We don’t always end up with what we went in search for, but here we are carrying the findings of our catch. So often we talk to business owners about
Identifying future problems all starts in understanding how changing market conditions can affect your business. What would happen if interest rates changed? What would happen if you suddenly had an increase in competition? What would happen if a business-changing technology was launched? And finally, what would happen if a global
It’s fair enough to say that North Queenslanders have had our fair share of tough times. Now, with a global pandemic upon us, we appreciate that everyone has been busy reviewing their business activities, including marketing. In times like this it can be tempting to take the defeated road and
If you are looking for some inspiration to elevate your business’ image this year, our team has gathered together our creative energy, along with a few outlandish predictions to what might be on trend and eye catching right now.
Over the past decade we have seen a heavy use of script,
By now, most of us have a pretty good understanding of social media and how it works. You possibly even have multiple social media profiles active for your business. But how many businesses out there have an actual strategy and stop to think, 'why am I posting and what do
Without customers, businesses wouldn’t exist, which is why we should value and respect them.
Your customers want to feel connected or aligned with your business and once you create this wonderful connection, they are more likely to recommend you to others. Retaining your customers comes down to loyalty and regular communication.
It’s the age-old debate isn’t it? Do you give the person with qualifications the gig over the person with the runs on the board and a wealth of experience?
I know what you’re thinking, go with experience right? But experience doesn’t always equal performance. It is actually possible to do the
In 2016, we wrote about the power of video marketing and how it was on the rise. Now in 2019, video continues to grow and dominates the shopping experience. And here are some interesting statistics; almost 50% of web users look for a video before visiting a store, says Google.
With the marketing landscape constantly changing, it’s difficult to predict what might happen next. That said, what marketers look for is trends and patterns of behaviour and pay particular attention to areas seeing growth. As advances in technology continue to rule our data driven world, here are a few hot
We are all hearing how the digital world has changed so many industries and how businesses are forced to go about business in new and innovative ways simply to survive. Well, the digital world has surely hit our industry, the marketing industry and like never before in our teams’ career
Have you recently struck hard times? Is the term ‘profit margin’ a term you remember using some time, a long time ago? Are you waiting for the ‘bad times’ to end and a magical unicorn to come prancing towards you, carrying the solution to all your problems?
In business, we can
Trust is the foundation of every relationship. It’s hard to build, hard to hold and even when you have it, trust does not always last. This is especially true for customers’ relationships with your business.
Just like an initiation ceremony, customers aren’t going to commit long-term to be a part of
The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,
Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
If you struggle to find the time for social media in your business but really want to be seen online, then Instagram just might be your answer!
As the name suggests, Instagram works instantly, and is a social networking tool that allows users to share photos and videos taken from a
With the number of signs we are faced with each day, it is easy to take for granted their effectiveness, until we are actually looking for one. Can you recall a time when you were that person holding up traffic simply trying to find a business? I think we have
Seems like a simple enough question to answer, but it often leaves business owners and managers fumbling for words. Understanding who you are and what makes your business truly unique can open up a world of opportunities. And just like a clear vision keeps your team heading in the right
At the Factory we are often asked where a business should be spending their marketing dollars — on traditional or digital channels. This is never a one-word answer. We always recommend a combination of both.
Whilst we are in a digital era, it is very easy to get caught up on
As Brand Manager for The Marketing Factory, Tracey is passionate about delivering solutions for business and developing long-term relationships with her clients.
So you’ve decided to start a new business. Firstly, congratulations! It’s a big leap of faith to leave full-time employment and back your own ability to start a new
If you are a business owner or manager today, then it is highly likely that you are a very busy person. You have lots on your mind, including all the responsibilities from staffing to revenue raising and profitability. It is fair to say that as modern day business people, it
Sometimes in business we can get stuck, doing the same things we’ve always done and talking to the same people we always have. Our family, our friends, our colleagues, our customers and our suppliers are all important people that we juggle to give attention to every week to meet the
The Australian Marketing Institute recently conducted research based on the future outlook for the marketing industry. They formulated a survey that was run online and is based on 259 responses from senior marketers. The survey was administered in December 2012 and is the fourth annual Senior Marketers Monitor conducted by
Ok so before you go and look up a dictionary to see whether this word exists, treat me to a few more minutes of your time… I thought this word was the best possible describer of a crucial part of business survival and one every owner should ask “is my
You can easily remember what the geeky kid wore at school. The clothes they wore, the way they styled their hair (or lack of styling). But how many of us can remember what the majority of kids wore? Was it memorable, or was it similar to what we ourselves were
Long gone are the days of air conditioned shopping malls being the empire of retail and the way we shop. Now retailers are fighting for ways to benefit from the dominance of online shopping and reclaim their space. Retailers who have invested in technology are seeing immediate results, with launching
