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Marketing for survival

Have you recently struck hard times? Is the term ‘profit margin’ a term you remember using some time, a long time ago? Are you waiting for the ‘bad times’ to end and a magical unicorn to come prancing towards you, carrying the solution to all your problems? In business, we can
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The big tips for 2018

The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,

Event coordination with a marketing eye

Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
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In an instant

If you struggle to find the time for social media in your business but really want to be seen online, then Instagram just might be your answer! As the name suggests, Instagram works instantly, and is a social networking tool that allows users to share photos and videos taken from a
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Who am I?

Seems like a simple enough question to answer, but it often leaves business owners and managers fumbling for words. Understanding who you are and what makes your business truly unique can open up a world of opportunities. And just like a clear vision keeps your team heading in the right
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Traditional vs Digital Marketing

At the Factory we are often asked where a business should be spending their marketing dollars — on traditional or digital channels. This is never a one-word answer. We always recommend a combination of both. Whilst we are in a digital era, it is very easy to get caught up on
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Starting a new Business

As Brand Manager for The Marketing Factory, Tracey is passionate about delivering solutions for business and developing long-term relationships with her clients. So you’ve decided to start a new business. Firstly, congratulations! It’s a big leap of faith to leave full-time employment and back your own ability to start a new
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Are you Building a Business or a Great Brand?

If you are a business owner or manager today, then it is highly likely that you are a very busy person. You have lots on your mind, including all the responsibilities from staffing to revenue raising and profitability. It is fair to say that as modern day business people, it
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Creating Winning Partnerships

Sometimes in business we can get stuck, doing the same things we’ve always done and talking to the same people we always have. Our family, our friends, our colleagues, our customers and our suppliers are all important people that we juggle to give attention to every week to meet the
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Where is Australian Marketing going?

The Australian Marketing Institute recently conducted research based on the future outlook for the marketing industry. They formulated a survey that was run online and is based on 259 responses from senior marketers.  The survey was administered in December 2012 and is the fourth annual Senior Marketers Monitor conducted by
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How’s your findability?

Ok so before you go and look up a dictionary to see whether this word exists, treat me to a few more minutes of your time… I thought this word was the best possible describer of a crucial part of business survival and one every owner should ask “is my
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Don’t Blend In

You can easily remember what the geeky kid wore at school. The clothes they wore, the way they styled their hair (or lack of styling). But how many of us can remember what the majority of kids wore? Was it memorable, or was it similar to what we ourselves were
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The future of retail

Long gone are the days of air conditioned shopping malls being the empire of retail and the way we shop. Now retailers are fighting for ways to benefit from the dominance of online shopping and reclaim their space. Retailers who have invested in technology are seeing immediate results, with launching
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