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Marketing for survival

Have you recently struck hard times? Is the term ‘profit margin’ a term you remember using some time, a long time ago? Are you waiting for the ‘bad times’ to end and a magical unicorn to come prancing towards you, carrying the solution to all your problems? In business, we can
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The big tips for 2018

The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,

Event coordination with a marketing eye

Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
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