Without customers, businesses wouldn’t exist. But not all customers are created equal! Did you know, it costs up to seven times more to acquire a new customer than it does to retain an existing customer? It makes good business sense then to actively build your customer loyalty. Strong customer loyalty
How do you stand out from your competitors in a saturated market? The ticket to making your brand known to your customers is a strategic marketing plan that understands your business, brand, customer, market and your unique selling position.
Competition is everywhere, in every industry. With Gen Y and Gen Z’s
The world we are operating business in currently exists to chase clicks, likes and comments like some crazy digital hunt! We don’t always end up with what we went in search for, but here we are carrying the findings of our catch. So often we talk to business owners about
Identifying future problems all starts in understanding how changing market conditions can affect your business. What would happen if interest rates changed? What would happen if you suddenly had an increase in competition? What would happen if a business-changing technology was launched? And finally, what would happen if a global
It’s fair enough to say that North Queenslanders have had our fair share of tough times. Now, with a global pandemic upon us, we appreciate that everyone has been busy reviewing their business activities, including marketing. In times like this it can be tempting to take the defeated road and
If you are looking for some inspiration to elevate your business’ image this year, our team has gathered together our creative energy, along with a few outlandish predictions to what might be on trend and eye catching right now.
Over the past decade we have seen a heavy use of script,
