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Marketing for survival

Have you recently struck hard times? Is the term ‘profit margin’ a term you remember using some time, a long time ago? Are you waiting for the ‘bad times’ to end and a magical unicorn to come prancing towards you, carrying the solution to all your problems? In business, we can
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The big tips for 2018

The marketing world is in a time of intense change. Gen Z, the demographic that has spent their entire lives on the internet, are now in their early 20s and how do they communicate? In #hashtags and on SnapChat. We keep seeing the words ‘blockchain’ and ‘cryptocurrency’ in our newsfeeds,

Event coordination with a marketing eye

Events play an important role in modern business and have a positive impact on your organisation’s bottom line. As we head into the thick of work functions, corporate drinks and social luncheons for the Christmas and New Year holiday period, there’s a huge opportunity to capitalise on and drive multiple
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In an instant

If you struggle to find the time for social media in your business but really want to be seen online, then Instagram just might be your answer! As the name suggests, Instagram works instantly, and is a social networking tool that allows users to share photos and videos taken from a
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