A Client’s Journey: wilson/ryan/grose Lawyers
At The Marketing Factory we work to position our clients as leaders within their field through creative websites. Let’s take a look at wilson/ryan/grose for example; www.wrg.com.au
Case Study: Web Design
wilson/ryan/grose contacted us to explore opportunities of having their current website updated with a refreshed look and feel or create a new dynamic website that improved the site’s functionality as well as an overall appearance. Meeting with Travis Schmitt, Partner at wilson/ryan/grose, we soon determined the firm wanted a website that was not only modern, functional and user friendly, but also on par with national and international law firms. A brand new website was on its way.
A professional showcase of their team and easy navigation was high on the firm’s wish list, along with having an online presence that was a true reflection of how they wanted to be perceived, not only to potential new clients, but their existing client base.
With the client’s wish list in mind, our team set off to create a blueprint of the functionality of the site. We created a breakdown of features for each individual page including content, interactive buttons, social medial links, images and more. A strong line of communication was established between our team and key contacts at wilson/ryan/grose via meetings, phone calls and emails, to ensure our creative concepts and implementation strategies were meeting the client’s objectives. During this time it was apparent that a new image library was required, including team head shots and hero shots of the building, to meet the standard set for the new website design. Our photography team effectively captured and enhanced these images to complement their sleek, contemporary new design concept that was in progress.
Excitement has been building and the moment has arrived, where our team can finally share the first draft with the client and engage in discussions on how the website has met the initial brief and client’s vision. With website content confirmed and the draft concept approved, we are now a step closer to sending the website live. Clients are then able to share weeks of hard work and passion with the broader community. Ensuring clients have the confidence to manage their new website and make changes through the content management system, we conduct a website training session with key personnel to go through the back-end functionality and how to make amendments to the site. Updating content, images, news articles and accessing the reporting system is now at the client’s control and fingertips.
Developing a complex website like wilson/ryan/grose takes time, so we ensured a high level of communication was maintained throughout the project, with updates on where the project was at and any other requirements. Not only are the websites created at The Marketing Factory unique and custom designed, they are built on a foundation of solid Search Engine Optimisation and Google Analytic Reporting for the best possible organic ranking.
We engaged The Marketing Factory to assist us in the preparation of the firm’s new website. Our vision was to produce a modern site which provided a user friendly interface while being a useful resource to our existing and prospective clients. The Marketing Factory worked closely with us over several months, producing a professional website which allows our brand to compete with law firms from around Queensland. We have received positive feedback from many people and have secured new clients who came to us based on the appearance of our website when compared to our competitors. We could not be happier with the service provided by The Marketing Factory and the website they produced.