A Client’s Journey: Jean-Pierre Artisan Bakery

At The Marketing Factory we work to position our clients as leaders within their field through creative campaigns. Let’s take a look at Jean-Pierre Patisserie for example;

Case Study: Intelligent Business Solutions

The brief:

Jean-Pierre Patisserie contacted The Marketing Factory in search of new ideas to refresh the look and feel of their well-established brand. This was an exciting opportunity for The Marketing Factory to partner with one of Townsville’s most iconic bakeries, with the ambition of bringing a new innovative concept to life.

Through discussions with Jean-Pierre and his team, we established that they were seeking a number of changes within their business. Through the initial consultation we agreed that some of these changes would include a name that was aligned with core services of the business, a refreshed logo, building signage for the new premises, vehicle signage, marketing collateral and a stationery set. The new look was to be modern, yet also maintaining elements of the previous logo that Townsville has grown to know and trust.

When clients engage The Marketing Factory to discuss rebranding or refreshing the brand we ask, “Why”? It is vital to keep a business in touch with modern looks and trends, it is also very important to ensure continuity of your current business brand. The Marketing Factory team always establishes the client’s motivation behind any rebranding and discusses the touch points and the implications of the change.

The process:

When rebranding a business, our team is very conscious of holding onto the existing brand integrity, while developing a new look that matches the new business vision. Through a collaborative approach with Jean-Pierre, our talented team rejuvenated their current brand with a fresh and contemporary look, whilst maintaining the key elements of their current brand.

It was an absolute pleasure to go on the journey with Jean-Pierre and the team at Jean-Pierre Artisan Bakery.

The result:

“Operating for nearly 30 years in the Townsville region, Jean-Pierre Artisan Bakery (formerly Jean-Pierre Patisserie) was in serious need of brand updating without losing the brand and logo recognition that had been created.

The Marketing Factory team took the time to understand our business needs and communication strategies. They have addressed all business branding aspects including a name change, on-site signage, vehicle and special event signage and collateral, a new website, logo redesign as well as all stationery requirements.

The feedback received from our customers and suppliers has been wonderful. The new look logo and branding is fresh, clear and conveys our message of being a local artisan bakery both wholesale and retail to the market.

The time and care taken by The Marketing Factory team goes above and beyond. We are very happy with the results. We will be sticking with them!”

Kate Mathewson
Owner
Jean-Pierre Patisserie