A Client’s Journey: Intelligent Business Solutions

Continuing our celebration of showcasing our team’s achievements, in this edition we highlight how we think outside the box and present ideas to clients they have never considered.

Case Study: Intelligent Business Solutions

The brief:

Intelligent Business Solutions approached The Marketing Factory when the business founder made the brave decision to leave her full-time job and embark on a new business venture. Seeing a gap in the market, the new business aimed to offer something unique, by merging the services of a bookkeeper and tax accountant to provide a financial management solution.

Although the owner had a business plan in place and knew how she was going to approach potential new clients, she was unsure how to bring together a brand that truly represented her vision.

The new business was looking for an appealing and professional image that would reflect the unique vision and of course be something to be proud of. The owner engaged The Marketing Factory to assist with logo development, stationery design, social media and website design.

The process:

Talking with the business owner we wanted to ensure the brand identity of Intelligent Business Solutions represented her vision, confidence, experience and personality. It was important we embarked on a unique concept that cut through in a cluttered market of accountants and financial companies. Everything including the colours, images and fonts used involved the business owner as she participated in the journey of developing her brand. At The Marketing Factory we are very passionate to ensure we nail the creative brief and all concepts are delivered on time and on budget. Once the logo design was approved, we then created the stationery set and website design. This enabled the business owner to step into her new role quickly and start approaching potential new clients with a professional armour of collateral that she was proud of. Social Media is also a major part of business these days, and although the business owner claimed to still be on a learning curve, she understood the huge opportunities this presents and allowed The Marketing Factory to guide her through it.

The result:

“We approached The Marketing Factory to assist in the preparation of our corporate branding and personality of our business to be conveyed to new and existing clients. As our business is emerging, first impressions speak volumes. Our vision was to provide a fresh, interesting and modern presentation of our business, in particular incorporating web, social media, business cards and stationery. The Marketing Factory worked closely with us ensuring the presentations accurately reflected the personality of our business whilst conveying our professionalism and unique place in the financial services market.

The feedback received on our marketing collateral has been beyond expectations. Our branding is a clear representation of who we are and how we are a ‘little different’ to the mainstream providers of accounting and bookkeeping services.

If I had to encapsulate how The Marketing Factory has assisted in the start-up of our business, I would call them ‘The business mid-wives’. We could not be happier with the final results of our first impressions.”

Dianna Weir

Business Development Advisor

Intelligent Business Solutions