Yearly Archives : 2023

Home2023

The importance of a good design brief

When it comes to briefs – any kind of briefs, including marketing, advertising, event and graphic design briefs – the outcome will reflect the quality of your brief. This is one circumstance of ‘If you don’t ask, you won’t get!’ Every project starts with a blank canvas, whether it’s a TV
  • Posted on 13 Dec 2023
  • By
  • In Blog
Continue Reading

How do you increase customer loyalty?

Without customers, businesses wouldn’t exist. But not all customers are created equal! Did you know, it costs up to seven times more to acquire a new customer than it does to retain an existing customer? It makes good business sense then to actively build your customer loyalty. Strong customer loyalty
  • Posted on 19 Jul 2023
  • By
  • In Blog
Continue Reading

Don’t blend in – define your unique selling position

How do you stand out from your competitors in a saturated market? The ticket to making your brand known to your customers is a strategic marketing plan that understands your business, brand, customer, market and your unique selling position. Competition is everywhere, in every industry. With Gen Y and Gen Z’s
  • Posted on 12 Apr 2023
  • By
  • In Blog
Continue Reading