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Traditional vs Digital Marketing

At the Factory we are often asked where a business should be spending their marketing dollars — on traditional or digital channels. This is never a one-word answer. We always recommend a combination of both.

Whilst we are in a digital era, it is very easy to get caught up on concentrating on online platforms only, but what we must remember we cannot forget about the human element in our marketing, that while people are still driving cars, walking into businesses, making telephone calls and reading magazines like you are now, there remain incredible opportunities to communicate with potential customers and keep your brand front of mind when they need your service or product.

Customers simply have not shut off from traditional forms of marketing. When was the last time you received a hand written letter or card in the mail? Traditional or “old fashioned” marketing when applied today in the digital era can in fact achieve cut-through and make you stand out from the rest. The businesses which have continued to do this are few and far between. If your continual efforts online, through keyword targeting, harvesting email lists, social media advertising are not working, it might be time to review your current marketing strategy and approach.Depositphotos_56882239_original_web

It’s important to note that it’s not about pursuing one or the other — traditional or digital — it’s about getting the right marketing mix for your business and your specific goals (and budget), at this point. You can spend a bucket load of cash on digital to achieve a lot of clicks but no or few conversions, or with a different mix you could spend the same dollars and generate more real customers and conversions.

It can be overwhelming when you aren’t familiar with the options, the results or the right approach for your business, and that’s where an agency comes in. Marketing agencies (like us!) live and breathe marketing, and we genuinely enjoy customising the right mix to fit your business. The biggest kick we get each day? Seeing the results for your business.

 

“We must remember we cannot forget about the human element in our marketing.”

 

For more info check out episode #8 BuzzTMF for tips on how to use old and new school marketing as delivered by our national columnist Andrew Griffiths:

• Combine old and new to enable multiple touch points.

• Customers want engagements not only transactions.

• Word of mouth, not just word of mouse – it’s no time to be shy.
• Combine old and new to enable multiple touch points.

• Customers want engagements not only transactions.

• Word of mouth, not just word of mouse – it’s no time to be shy.

• Get your team involved with you.

• Don’t make it hard for people to give you money.

• Have great promotional material.

• Look for partnerships and collaborate.

• Present good corporate karma to the community.

• Think like a customer.

• Don’t have a spray approach to marketing – who is your target market and how do they interact with your brand?

 

 

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