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The importance of a good design brief

When it comes to briefs – any kind of briefs, including marketing, advertising, event and graphic design briefs – the outcome will reflect the quality of your brief. This is one circumstance of ‘If you don’t ask, you won’t get!’ Every project starts with a blank canvas, whether it’s a TV
  • Posted on 13 Dec 2023
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How do you increase customer loyalty?

Without customers, businesses wouldn’t exist. But not all customers are created equal! Did you know, it costs up to seven times more to acquire a new customer than it does to retain an existing customer? It makes good business sense then to actively build your customer loyalty. Strong customer loyalty
  • Posted on 19 Jul 2023
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Don’t blend in – define your unique selling position

How do you stand out from your competitors in a saturated market? The ticket to making your brand known to your customers is a strategic marketing plan that understands your business, brand, customer, market and your unique selling position. Competition is everywhere, in every industry. With Gen Y and Gen Z’s
  • Posted on 12 Apr 2023
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Turning clicks into customers

The world we are operating business in currently exists to chase clicks, likes and comments like some crazy digital hunt! We don’t always end up with what we went in search for, but here we are carrying the findings of our catch. So often we talk to business owners about
  • Posted on 13 Nov 2020
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Make time for innovation & watch what happens

Identifying future problems all starts in understanding how changing market conditions can affect your business. What would happen if interest rates changed? What would happen if you suddenly had an increase in competition? What would happen if a business-changing technology was launched? And finally, what would happen if a global
  • Posted on 16 Sep 2020
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Time to adapt

It’s fair enough to say that North Queenslanders have had our fair share of tough times. Now, with a global pandemic upon us, we appreciate that everyone has been busy reviewing their business activities, including marketing. In times like this it can be tempting to take the defeated road and
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